From Media Marketing to Local SEO Specialist

Student viewing multimedia visuals at Quasar Institute for Advanced Design homepage

Real Estate Media Marketing Specialist (2022–Present)

I worked with leading real estate media companies to create high-impact listing visuals that enhanced online visibility and lead generation. This included HDR photography, aerial imaging, and 3D virtual tours.

I collaborated with agents to build stronger marketing assets that supported branding, client engagement, and local SEO performance across listing platforms.

Zillow Showcase homepage highlighting agent branding and listing promotion tools

Freelance SEO Consultant (2022–Present)

Since 2022, I’ve worked as a freelance SEO consultant, using my real estate marketing background to build high-converting lead generation websites for service-based businesses.

My focus is on SEO-friendly structure, fast-loading design, and localized landing pages that rank in Google and attract qualified leads. I combine keyword research, on-page SEO, and conversion-focused content to create websites that support long-term visibility and measurable business growth.

I also completed a degree in Business Administration, which strengthened my approach to strategic planning, digital marketing, and performance tracking. This work blends hands-on consulting with execution, backed by a decade of marketing experience.

Real estate listing preview featuring a living room with listing details and CTA buttons

Visual & Multimedia Designer & Real Estate Photographer, Italy (2008–2013)

After graduating from Quasar Institute for Advanced Design in Rome, I began working as a real estate photographer, applying my background in visual and multimedia design to property marketing.

I produced listing visuals including HDR photography, video, and digital media assets that helped agents present properties more effectively. This hands-on experience with design, digital content creation, and local marketing laid the foundation for my transition into SEO-focused work and results-driven strategy.

About me

I’ve spent the last decade at the intersection of visual storytelling and digital strategy. My journey started in Italy, where I combined my background in visual and multimedia design with a growing interest in real estate marketing. From capturing listing photography for local agencies to managing high-volume media projects for national companies like VRX Media Group, Space 360, and Zillow Media Experts, I learned how powerful content can be when it’s built with both creativity and purpose.

Today, I work as a SEO consultant, helping small businesses improve their visibility online. I specialize in local SEO, on-page optimization, and building lead generation websites that not only rank — they convert. My approach is hands-on, strategic, and rooted in everything I’ve learned from working with real estate brands, creative teams, and entrepreneurs who care about growth.

Beyond the data and strategy, I’m passionate about good design, clear communication, and solving real problems with meaningful results. Whether I'm working with a local service provider or building out my own projects, I bring the same focus: create something useful, beautiful, and built to last.

Work Experience

Real Estate Photographer & Digital Marketing Specialist

Tecnocasa / Euro Immobiliare SRL, Italy

2008 – 2013

Worked with one of Italy’s most recognized real estate networks to produce listing photography, marketing visuals, and branding materials. Supported local agents in improving their online presence through high-quality content creation and early digital marketing initiatives.

Real Estate Media Marketing Specialist

VRX Media Group (US)

2013 – 2022

Served as a lead visual content producer for one of the largest real estate media companies in the U.S., operating across 40+ metro areas. Delivered professional photography, aerial imaging, 3D tours, and virtual staging services. Helped elevate agent listings through consistent, high-quality media that supported client acquisition and brand development.

Media Specialist – Zillow Media Experts (formerly VRX)

Zillow Group / ShowingTime+

2022

Collaborated on the transition from VRX to Zillow Media Experts, focusing on delivering immersive listing content for high-visibility Showcase listings. Contributed to interactive media solutions, including floor plans, 3D walkthroughs, and elevated digital assets designed to support agents' marketing goals.

Freelance SEO Specialist

2022 – Present

Apply over a decade of real estate marketing experience to deliver SEO services tailored to small businesses and service providers. Specialize in local SEO, on-page SEO, and lead generation website builds. Combine keyword strategy, content optimization, and analytics tracking to improve visibility and drive measurable business growth.

Education

Bachelor’s Degree in Business Administration

Southern New Hampshire University

2020 – 2025

Bachelor’s Degree in Visual & Multimedia Design

Quasar Institute for Advanced Design, Rome

2008 – 2011

Certifications

Google Digital Marketing &

E-commerce Professional Certificate

Coursera | Google Career Certificates

Google Analytics Certification (GA4)

Google / Skillshop

SEO Essentials with Semrush

Semrush Academy

Keyword Research Essentials

Semrush Academy

Local SEO: How to Outrank Your Competition

Semrush Academy

Crafting a Winning SEO Strategy

Semrush Academy

How to Master Local Link Building

Semrush Academy

Real Estate Photographer & Marketing Lead

Space360 – Philadelphia, PA / Remote

2024 – Present

Managed real estate media for listings across PA and NJ. Acted as main point of contact for agents and handled scheduling and delivery. Led the company’s local SEO strategy, including keyword research, on-page optimization, GBP management, and citations.