Local SEO Specialist Helping Businesses Rank and Get Results
I Specialize in Local SEO, Google Business Profile optimization, on-page SEO, technical audits, and high-converting local landing pages.












Trusted by industry leaders and innovators
My SEO Services
My services are designed to improve your rankings, traffic, and conversions. My core focus areas include:


Local SEO & GBP Management
Google Business Profile (GBP) optimization and management
Website and content optimization
Citation building and listings management
Citation Management
Review management
Tracking & Reporting
On-Page Optimization
Keyword Research & Mapping
Content Optimization
Title Tag Optimization
Meta Description Writing
Heading Structure Optimization
URL Optimization
Internal Linking Strategy
Image Optimization
Schema Markup Implementation
Page Speed Optimization


Full SEO Audit
Indexing & Crawlability
Mobile-Friendliness
Site Speed & Core Web Vitals
Technical Site Audit
Content Quality Audit
On-Page SEO Review
Backlink Profile Audit
Organic Traffic Analysis
Competitor Benchmarking
Keyword Gap Analysis
Backlink Gap Discovery


My SEO Process
My process is structured, data-driven, and tailored to boost visibility, attract qualified traffic, and drive long-term growth while staying aligned with your business goals and search engine best practices.


Discovery & Goal Alignment
I begin by learning about your business, audience, and objectives to ensure your SEO strategy is built around clear, aligned goals.


Keyword Research & Content Mapping
I research and map high-impact keywords to your site pages to align with user intent and search demand.


Technical SEO Fixes
I resolve technical issues such as indexing errors, broken links, and site speed, and implement structured data for rich results.
SEO Audit & Site Assessment
I conduct a full audit to uncover technical issues, content gaps, and local SEO weaknesses, including performance, indexing, site structure, and metadata.
I optimize metadata, headings, copy, and internal links to improve content quality, structure, and relevance.
On-Page Optimization
Local SEO Optimization
I enhance your Google Business Profile, citations, and locally targeted content to increase visibility in local searches and maps.
Content Strategy & Ongoing SEO
I create a content plan focused on blogs, landing pages, and evergreen content that attracts and converts qualified traffic.
Tracking, Reporting & Optimization
I provide monthly SEO reports with performance metrics (traffic, rankings, conversions) and insights. Based on the data, I refine the strategy to maximize results over time.
My SEO Toolkit
SEO & Auditing: Semrush, Ahrefs, Screaming Frog SEO Spider, Google Search Console
Analytics & Reporting: Google Analytics 4 (GA4), Looker Studio
Technical SEO: PageSpeed Insights, Lighthouse, GTmetrix
Content & Keyword Research: Semrush Keyword Magic Tool, Google Trends, AnswerThePublic
Local SEO: Google Business Profile, BrightLocal
UX & CRO Support: Hotjar, Schema Markup Validators
Project & Design Tools: Notion, Trello, Canva, Figma
















My SEO Case Studies
How Local SEO Helped a Real Estate Photography Business Rank #1 and Go From 0 to 434 Organic Clicks in 4 Months
This project involved creating a complete pre-launch SEO blueprint that would serve as the foundation for the site’s development.
Turning Clicks into Calls: How On-Page SEO Increased Local Leads by 68% for a Junk Removal Business
Frequently asked questions
What does a Local SEO consultant do?
As a local SEO consultant, I help small businesses improve their visibility in local search results by optimizing both their website and their Google Business Profile.
My focus is on making sure your business appears when people search for services in your area. This includes tasks like optimizing your profile, improving your website content, targeting location-specific keywords, and creating SEO landing pages designed to convert local traffic into leads. Whether you’re a real estate agent, a contractor, or a local service provider, effective local SEO ensures your business shows up in the right place at the right time.
What’s included in your SEO services?
My SEO services include a full audit of your website’s current SEO performance, content optimization based on keyword research, metadata fixes, on-page improvements, and internal linking strategies.
I also handle your Google Business Profile optimization, including managing photos, services, posts, and reviews. For local clients, I create city-specific landing pages and help build and manage citations. Each project includes setup and tracking with Google Analytics, Google Search Console, and Hotjar. As a freelance SEO consultant, I tailor each plan to meet your specific business goals and market.
How long does it take to see results from SEO?
Most clients begin seeing noticeable improvements within four to six weeks, especially from changes made to their Google Business Profile. Increases in website traffic and keyword rankings typically take about two to three months, depending on the competitiveness of your industry. I provide ongoing reporting so you can track progress clearly. All results are tied to metrics like visits, lead submissions, and profile actions, so you always know how your SEO investment is performing.
What makes your SEO services different from other consultants?
What sets my SEO services apart is the combination of local expertise, strategic planning, and a focus on business outcomes. As a freelance SEO consultant, I create tailored plans based on your market, your goals, and your service area. I use proven methods like Google Business Profile optimization, on-page SEO, and conversion-focused design, along with tools like Hotjar and GA4 to track what matters most: real traffic and qualified leads. Whether you're a service provider or a local brand looking to grow, I focus on strategies that actually move the needle.
Quick Links
ginatroiani25@gmail.com

